NITECAPP UX DESIGN INTERNSHIP

This was a 10-week project for the course HCDE 308, Visual Communication in Human Centered Design and Engineering; we were tasked with creating a visual system for a festival on the University of Washington campus. My chosen festival is ‘Moonlight Festival’, a Slavic culture and music festival. My family is Russian and I also speak fluent Russian, so I wanted some of my own heritage to shine through in this project.

Core value proposition: For students who are looking for a sense of community through their Slavic heritage, Moonlight Festival offers an immersive, modern celebration of culture, blending traditional and contemporary music, art, and cuisine under an exhilarating nighttime atmosphere. The festival fosters community, deepens cultural connections, and introduces a fresh, dynamic take on Slavic traditions.

Unique selling point: Unlike other Slavic festivals, this event takes place at night and transforms the experience into a visually stunning experience with immersive light displays, and illuminated festival grounds. This fosters an enchanting and memorable ambience.